Company Profile
Pottruff & Smith Insurance Brokers Inc. is a privately owned Canadian company. Founded in 1974, Pottruff & Smith has become one of the largest and most reputable multi-line insurance brokerages in Canada, serving thousands of clients in all insurance categories - individuals, corporations, organizations, and provincial and national professional associations.
In 1989 we formed Pottruff & Smith Travel Insurance Brokers Inc., offering a complete line of travel and medical insurance packages. Pottruff & Smith Travel Insurance serves some of Canada’s foremost retail travel agencies and travel fulfillment organizations with custom programs.
Our national office is in Woodbridge, Ontario; we have a service network spanning Canada.

Pottruff & Smith is committed to creativity, innovation, superior insurance products, and outstanding service to our clients.
Years ago, we committed to a vision of providing specialized insurance packages, tailored to the needs of organizations and associations across the country.
Over 30-plus years, Pottruff & Smith has earned our reputation and leadership by developing innovative custom and private-branded programs through simple, turnkey solutions. In true entrepreneurial style, we consult with our clients and present them with seamless, proven programs for which Pottruff & Smith becomes fully accountable.
We insist on client relationships of full disclosure. We believe that an open-book approach builds relationships of trust and strength.
At Pottruff & Smith all our shareholders are actively involved in the management of our company. We are, therefore, low on bureaucracy and high on integrity. We are entrepreneurial, resourceful, and innovative. Our 120 caring and talented people in our two companies operate like a family and thrive on achievement.

Our most recent claims survey speaks to results - 100 % of our customers said “yes” when asked if they had received a swift and courteous response and 98% said they were treated fairly overall.
Pottruff & Smith serves our clients through two specialized client sectors:
Retail
Designed to serve individual clients and organizations that purchase their insurance independent of one of Pottruff & Smith’s client associations or groups.
Associations and Groups
Designed for those organizations with which we have developed specific preferred programs and rates.
For both of these client sectors, Pottruff & Smith provides the full range of insurance coverage through specialized divisions within our organization –

Pottruff & Smith partnerships have been forged on several compelling factors:

- The Broker advantage - the best programs from all offered in the market
- Net rate options allowing our clients to determine their own margins
- Effective sales training and manuals, optimizing the lucrative insurance revenue stream

- P&S implementation, training, software, technology, and customer service support

- Our superior claims and customer service performance.

- Privately branded programs which expand customer relationships with trusted, one-stop shopping.
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